The board of Joan Laporta received by a vast majority the authorization to sell a minority share (between 20 and 49%) to one or more investors of Barça Studios, one of the four branches that the directive of Josep Maria Bartomeu had included to get income in the Barça Corporate. The Barça club has already included 50 million in the 2021-22 budget that was approved by the compromisario members last Sunday and that amounts to 765 ‘kilos’. Whoever buys that stake will work, thanks to their knowledge and tools in the sector, together with Barça to exploit an increasingly growing business unit. There were 397 votes in favor, 14 against and 10 blank.
Juli Guiu, vice president of Marketing, was in charge of explaining the origins and virtues of Barça Studios, which creates 8,000 hours of broadcast each year on Barça TV with 1,500 hours live, 3,000 short videos through social networks and 1,000 hours available on demand ‘online’ on the platform Barça TV +. 15 films / series / documentaries have already been released with six new formats in development by 50% and 10 new products in the pipeline. “Our goal is to develop three lines of business in the same production company”, he recalled Guiu alluding to the services and production by the club (Barça TV, networks and Barça TV +), services for third parties such as sponsors and other clients and, finally, Premium productions to sell to other operators such as Netflix, Amazon, HBO, ESPN, Disney, Movistar or TV3. Thus, for example, the docuserie ‘Matchday‘cost 2.6 million and generated income of 6.4, while the animated series’Talent Explorers‘requires an investment of 6′ kilos’ with a projection of income of 14 million to five years.
Before the questions of the compromisarios partners, Joan Laporta He added afterwards that the club is negotiating with 17 companies that want to be Barça’s partners in this business unit: “We believe that it is time, but we are not a production company, we are a football club and a sports club, the best in the world. , with a Foundation that transmits our values … But our business is not making movies or selling T-shirts. The second we do through a firm like Nike and that’s what we want to do with Barça Studios, reach that agreement with a great expert company that will help us multiply the profits “, he said before adding that” the share capital is 3,000 euros and it is estimated between 40 and 50 million income for that percentage of between 20 and 49% “.
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