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The tastes and interests change and restaurants and industries run the risk of becoming obsolete unless popular brands continue to keep up. That’s not the fault of the millennials — it’s just in motion capitalism. If they don’t figure out a way to cater to millennials, check out some items that are in danger of becoming extinct.

1. Tissue softener

Young people want less toxins on their clothing. Monkeybusinessimages / iStock / Getty Images For years now the demand for fabric softeners has been declining. Sales of liquid softeners plummeted 15 percent between 2007 and 2015, with the leading brand Downy declining 26 percent during that time period, according to Fortune U.S. sales. Marketing execs at Proctor Gamble are scrambling to find a way to connect with millennial customers. But it could be too little too late, thanks to advances in washing machine technology and laundry detergent formulations. The planet might no longer need a fabric softener. Next: Residences

2. Houses Home ownership is practically unaffordable to young people. Jezdicek / iStock / Getty Images The big joke about millennials is that all of them are college graduates and moving back to their parents ‘ basements. Yet don t presume that this common trend is simply because they are lazy again. Zillow cites two main reasons for lack of real estate purchase by young people: affordability and other generations. Housing prices have steadily risen, while incomes remain stubbornly stagnant, leaving young people strapped for cash and unable to get a down payment of 20 per cent. And those first-time homebuyers particularly in hot markets are in fierce competition with each other. The other question is that of the older generation. While the empty-nesters of the past decades have chosen to upsize or downsize to free up their starting homes particularly for new buyers boomers are choosing to stay instead. This means millennial homebuyers are stuck with less inventory which forces them either to stay with their parents or to opt instead for rentals. Then: Diamonds 3. Diamonds

Diamonds are getting a bad rap with the young. iStock The custom of presenting a diamond engagement ring is fairly recent — in fact the whole thing was just a clever DeBeers-made marketing campaign. Yet millennials are no longer necessarily buying it. This is partially a change in goals. While some millennials are trying to save on glorified rocks for overpriced housing it seems frivolous to spend hard-earned cash on. Many socially conscious people also point to less-than-favorable conditions in diamond mines, and choose to see diamonds that are ethically sourced instead. Next:

4 life-insurance. Life insurance

Millennials fear life insurance is too expensive. Photo designer491/iStock / GettyEric Schaal Read more

7/7.1039 7/7.1039 Figure 1 When The Beatles started touring in 1963, nobody dreamed of $4 million shows. Mirror / Mirrorpix / Mirrorpix via Getty Images How many recording artists are actually able to fill 50000-seat stadiums? There are not many but one of them is certainly Paul McCartney. At Alliance Parque in Sao Paolo Brazil on March 26-27 he attracted over 45,000 fans per night. In dollar terms Billboard quoted it for the two-night stand at $8.7 million. But just three shows accounted for that. Paul added another $3.7 million to the coffers with his fourth and final stop of the week (March 30, in Curitiba Brazil). Which brought $4.45 million per show in its earnings.

Paul continues to stage $100 million in tours and is the richest rock star ever.

7/7.1040 7/7.1040 Though Paul’s 2019 tour wins astonishingly, he developed his supremacy in this field several years ago. In 2015 he posted sales of $56.5 million. Two years later he shocked everyone with a take of $132 million for the 2017 calendar-year ‘ One on One ‘ run. The huge sum came on the year for 37 shows meaning he was paying over $3 million per concert. When you start adding these numbers together it’s easy to see how Paul has become the richest rock star ever. Obviously it all began with his beginnings as a founding member of The Beatles. But after he went solo his wealth rose to unfathomable levels. Through the 1970s and ‘ 80s he had a number of singles and albums No. 1. At the turn of the century, when his wife Linda died, she left him an approximate amount of about $200 million. Since he’s already worth around $500 million and is still reporting big earnings to this day, you can understand how Paul became the first rock star billionaire. The net worth stands at $1.2 billion — and could surpass —.

7/7.1039 7/7.1039 Figure 1 When The Beatles started touring in 1963, nobody dreamed of $4 million shows. Mirror / Mirrorpix / Mirrorpix via Getty Images How many recording artists are actually able to fill 50000-seat stadiums? There are not many but one of them is certainly Paul McCartney. At Alliance Parque in Sao Paolo Brazil on March 26-27 he attracted over 45,000 fans per night. In dollar terms Billboard quoted it for the two-night stand at $8.7 million. But just three shows accounted for that. Paul added another $3.7 million to the coffers with his fourth and final stop of the week (March 30, in Curitiba Brazil). Which brought $4.45 million per show in its earnings.

Paul continues to stage $100 million in tours and is the richest rock star ever.

7/7.1040 7/7.1040 Though Paul’s 2019 tour wins astonishingly, he developed his supremacy in this field several years ago. In 2015 he posted sales of $56.5 million. Two years later he shocked everyone with a take of $132 million for the 2017 calendar-year ‘ One on One ‘ run. The huge sum came on the year for 37 shows meaning he was paying over $3 million per concert. When you start adding these numbers together it’s easy to see how Paul has become the richest rock star ever. Obviously it all began with his beginnings as a founding member of The Beatles. But after he went solo his wealth rose to unfathomable levels. Through the 1970s and ‘ 80s he had a number of singles and albums No. 1. At the turn of the century, when his wife Linda died, she left him an approximate amount of about $200 million. Since he’s already worth around $500 million and is still reporting big earnings to this day, you can understand how Paul became the first rock star billionaire. The net worth stands at $1.2 billion — and could surpass —.