MSports undo has taken to the field to make a master move: create the ‘I Gala of European Women’s Football’ to give visibility to this sport. And it is that I already said it Seneca: ‘Be useful to others, if you want to be useful to yourself.’ The first pass you will make Sports Worldor to put the ball in, it will be the delivery of the trophy to the top scorer in Europe who plays in the FC Barcelona, Jenni Beautiful. Jana Fernandez, Ariadna Mingueza, Bruna Vilamala, Carla camacho, Gio Queiroz among many, they are and will be the future stars of women’s football. Stars where they will form large constellations. And unlike the northern or southern constellations that depend on the hemisphere where they are observed, we will discover a constellation with the same design and pattern. Women’s football was established years ago, now it has come to shine.
The united female sport, encompassed in a constant complicity, has made their value as athletes recognized. There are no flags, there is no competition. There is a common universe that they have led and that is booming. Signatures like CaixaBank, Hyundai or Star will be present with DAZN, which televises the Champions feminine in their firm challenge to support or VISA, where they have signed a collaboration agreement with the UEFA until 2025. A perfect regular pentagon where at each vertex there is a leading company aligned to form a new constellation for the firm commitment to women’s sports.
Now the results support and we hope that equality in sport begins. Although it has been an arduous fight, we must look to the future. They have fought so hard that they have finally won the war. They have come to stay and the first stop will be the ‘I European Women’s Football Gala ‘, to be held on November 15. DAZN will award the prize to the highest promise of Europe. A footballer where thousands of girls will have a place to reflect and not see their dreams filed by a gender issue.
VISA, meanwhile, will give the award to the European legend. A special appreciation to the pioneers who fought for their dreams and did not have limiting prejudices. They did not hide from their game, rather they wrapped themselves under the banner of their clubs.
These athletes have given a worthy lesson in business management: the key has not been in a large budget, but in knowing how to increase the value of what is produced per match played. They believe in its truth without embellishment, without great hypotheses. For years, they have played soccer with their hardships and their greatness. There was no use trying to convince the big spheres when they had already made the decision to believe in what ‘supposedly’ was better. Anything that was in contradiction or was not profitable only made excuses.