Amazon Prime Discount Offered to People With Medicaid CardsFor $5.99/month, Amazon will give Medicaid customers a discounted Prime membership. This seems a tactic for approaching potential clients in low-income families. The discounted Prime membership will only be valid for the first four years, and like a full-priced Prime membership, it also can not be exchanged with other individuals. Amazon currently offers Amazon Prime discount for Americans who have a health insurance program participating in Medicaid. A monthly subscription to Amazon Prime currently costs $12.99/month but Medicaid Eligible adults can make use of it for $5.99/month. Similar to the $99 annual subscription, this is also cheaper. As of now, the health insurance system has covered over 70 million American adults from low-income families. Cnet notes this new strategy could be to target consumers with low incomes on their platform. Amazon already has a huge user base that includes people in households with moderate to high incomes. Figure 1 Photo Courtesy of FoxNews Cem Sibay Vice President of Amazon said: “We hope to make Prime even more accessible [ … ] With more than 100 million items to choose from low price time savings and fast and convenient delivery options, the combination of shipping shopping and entertainment offers tremendous value to consumers. “It should be remembered that the e-commerce service has provided discounted Prime memberships to citizens who use food stamps and similar assistance from government. And then there’s the Amazon Prime discount for students that offers $6.49/month Prime membership to students who are able to show a legitimate.eduemail address. Individuals seeking to take advantage of the Amazon Prime discount will need to go to Amazon.com / Qualify and upload a photo of their Medicaid or Ebt passport. It turns the discount on. But remember that this verification process has to be carried out every 12 months to ensure the person still has their Medicaid or Ebt card. And the Amazon Prime offer will only be valid for the membership’s first four years. There is also a drawback that Prime members including full-priced membership will not be shareable.