Mozilla Foundation to Crack Down on Supercookies and Web Trackers ByNitish Singh-January 29 2019.586 Figure 1 Picture Courtesy of Recode Mozilla amends its security policy in order to protect its users. Exploitative ads and unorthodox methods of monitoring will be dealt with exclusively on browsers within the business. Any form of exploitative monitoring of user data including supercookies will not be enabled on Firefox any more. Mozilla’s new policy notes that “stateful identifiers are often used by third parties to connect browsing with the same user across multiple websites and to create profiles of those users in violation of the user’s expectations” as a response to exploitative cross-site surveillance. Many strategies are just as successful and Mozilla is looking to crack down on them in the future as well. Divtional restrictions may be added to prevent third parties from adding User IDs to Urls to monitor browsing information. Mozilla can set any Url parameters if advertisers wish to engage in conversion tracking. The fingerprinting of browsers and the use of supercookies will also be noted. As long as advertisers and website owners are clear about their intentions and use methods of direct data tracking, with clear communication to users indicating the same they will not be removed. All the improvements are a cumulative product of Mozilla’s studies and planning and the organization has announced it’s about time they take a tough stance on internet ad-tracking activity. Any kind of scripts that behave in suspicious ways will be blocked and any kind of unconventional methods that advertisers use to monitor user behavior on websites will be blocked too. Mozilla has given a red signal to anyone trying to exploit the browsers in the business. Certain browsers such as Edge and Chrome are also trying to avoid intrusive ads and tracking methods. If advertisers will find new methods of tricking users into giving up their data remains to be seen.
Author Jeanne Higgins