Taylor Swifts Love Life:The saying goes that traveling on commercial airlines is like trying to commit suicide by trying to get rich by winning the lottery. Millennials know this to some degree. A 2016 Gallup survey found that only a third of Americans between the ages of 18 and 29 said they played the lottery in the past year, compared to 61 percent for those between 50 and 64. Next: Soap bars
6. Millennials Soap Bars don’t like using bar soap. iStock / Okea Whether or not millennials think the bar soap is filled with germs. I even dislike using it, because it is hot compared to a dispenser’s soap. A survey by Mintel found that only 33 per cent of millennial women are able to use bar soap to wash their faces while the rest feel that soap is old-fashioned. Meanwhile about 60 percent of Americans over 65 think it’s a good idea to wash your face with soap. Next: Cereal
Cereal starts to vanish from the tables for breakfast. Justin Sullivan / Getty Images Research firm Mintel found that millennials won’t eat breakfast cereals because it’s too hard to clean up afterwards. There’s the bowl and spoon to wash, plus putting away the box the whole thing can take valuable minutes in a morning. Cereal is also not portable which makes it a less likely choice for busy days. Next: Serviettes 8. Napkins
Millennials use paper towels more often than napkins. iStock / Getty Images Six in ten households had bought napkins 15 years ago. Only four of ten households do now. Instead of a napkin, millennials are likely to use a paper towel simply because it works just as well and it’s less to buy. A marketing director from Georgia-Pacific also found out that millennials are less likely to eat around a table at home so they don’t really need to stock up on napkins. 9.
State mark beer
Younger drinkers disregard big American beer brands. Whitney Curtis / Getty Images Previously, craft beer was a niche product. It is now a national obsession. Millennials get tired of expensive and ineffective cable service. Joe Raedle / Getty Images The cable television industry practically loses millions of customers a year as more and more people cut the cord. It’s not that millennials can afford the cable luxury it’s because they don’t want that. Younger viewers opt for subscription services like Netflix Amazon and Hulu to get their TV shows. For cable companies, paying a premium for channels they don’t watch and not giving customers the ability to watch binge damages the bottom line. Next: McDonald’s
Millennials prefer fresher foods to McDonald’s. Paul J. Richards / AFP / Getty Images As the Wall Street Journal put it, with younger buyers, the Golden Arches is losing its glow. Through appealing to a younger audience, McDonald’s has a few daunting hurdles to overcome if the millennial crowd is to be recovered. For one thing, millennials are heading to competitors to find fresher, healthier food options like the one Chipotle and Five Guys are going to find. Chains like Panera offer organic ethically sourced options to socially conscious diners and make them feel good about dining there. Next: 12th Floor. Stock
Stocks tend to be a game for an older person. Drew Angerer / Getty Images According to Barron s stocks, the investment strategy among millennials is not common. Just 13 percent of them said they were investing their money in the stock market, choosing to build wealth instead through real estate (30 percent) cash (30 percent) and gold (17 percent). Relative to baby boomers, stocks are much more likely to be used as a long-term investment ranking only second to land. 13.
With each year that passes, motorcycle fans seem to grow older. Scott Olson / Getty Images “Young Millennials have shown far less interest in motorcycling than previous generations,” David Beckel wrote in a report on Harley-Davidson, an industry analyst for a New York-based investment firm. Part of the problem is the cost of buying and maintaining a motorcycle. And they no longer re as interesting to the younger generation at least. Hoping to attract cash-strapped millennials, Harley Davidson is launching a more budget-priced run. Such models will start at $12000 which is about half the price of a Harley priced more traditionally. Next: Fleet
14. Motorcars15.15. Bulk grocery stores
Big box stores struggle to attract younger customers. Brendan Smialowski / AFP / Getty Images Millennials aren t as enamored by discount warehouse clubs such as Sams Club Costcocan t find out a way to draw in this key demographic. “Adults today aren’t spending much time shopping like generation of my parents,” said Kim Whitler, a marketing professor at Darden Business School at the University of Virginia. “Gen X Gen Y Gen Z are all time hungry and want to order groceries while they’re driving a bus to work.” The Facebook cheat sheet!15.15. Bulk grocery stores
Big box stores struggle to attract younger customers. Brendan Smialowski / AFP / Getty Images Millennials aren t as enamored by discount warehouse clubs such as Sams Club Costcocan t find out a way to draw in this key demographic. “Adults today aren’t spending much time shopping like generation of my parents,” said Kim Whitler, a marketing professor at Darden Business School at the University of Virginia. “Gen X Gen Y Gen Z are all time hungry and want to order groceries while they’re driving a bus to work.” The Facebook cheat sheet!