In the words of Nba’s Svp of Global Media and Business Development “The Nba Finals on Abc as well as the Wnba Finals and Nba G League Finals are flagship events and with YouTube Tv we are excited to provide new ways for viewers to witness the excitement of these championship series.” The branding of YouTube Tv will be further improved as it will be used in Abc ad spots and in callouts in the video. Nba’s social media channels also advertise the branding on YouTube Tv. Google has been keeping busy inking many sports deals for YouTube Tv in the last months before this Nba contract. Recently, they renewed their marketing deal with Mlb and also made exclusive streaming agreements with the Football Club of Los Angeles and the Sounders Fc. The software giant most likely found that virtual pay tv brands are an excellent customer-acquisition tool for streaming live sports. The cord-cutters and the younger cord-nevers tend to be Google’s main demographic target in this regard.

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